An eCommerce SEO overview
Benefits Of SEO For Ecommerce
The purpose of any company site is to promote a product or service online. The purpose of an ecommerce site is to take it one step even more and to allow your visitors to purchase your products or services straight from your site.
The ecommerce website has lots of excellent advantages over the non-ecommerce website in that it permits the generation of revenue with little-or-no time spent in selling past the cost to have the website designed and kept, and it does not need the visitor to call you throughout service hours therefore assisting secure the sale to an impulse purchaser.
If your site provides all the information that the buyer would desire, you can save considerable cash in sales time spent because the visitor can discover all the information they need to decide to buy from you without taking up your time or that of one of your sales personnel. However ecommerce websites have a severe downside also, extremely few of them can be properly indexed by search engine spiders and therefore will stop working to rank extremely.
A non-ecommerce website might have the drawback on not being able to take the visitor`s cash the 2nd they wish to spend it, however if it can be found on the first page of the search engines while your wonderfully designed ecommerce site rests on page eight, the advantage is theirs.
The large bulk of visitors will never get to see your website, not to mention buy from you, whereas a non-ecommerce website might lose sales because they don`t offer online but at least they have the ability to deliver their message to an audience to begin with. So what can be done? The secret is in the shopping cart you choose.
The greatest issue with many SEO-friendly ecommerce services is that they are produced after the preliminary product. Shopping cart systems such as Miva Merchant and OS Commerce are not created with the main goal of developing pages that will be favored by the search engine spiders. The majority of shopping cart systems out there today are not in-and-of-themselves even spiderable and need 3rd party add-ons to assist in even the lowest form of SEO-friendliness.
The money you might have conserved in picking an affordable shopping cart may effectively end up costing you your business in the long run, especially if you are utilizing your shopping cart as the whole site.
There are basically 2 options to this problem. The very first is to produce a front-end website different from the shopping cart. What this will efficiently do is develop a variety of pages that can be easily spidered. The downside to this course of action is that your site will forever be restricted to the size of the front-end site. The 2nd alternative is to pick a search engine friendly shopping cart system.
Discovering an SEO-friendly shopping cart system is far simpler said than done.
There are many factors that need to be considered consisting of the spiderability of the pages themselves, the modification capacity of the individual pages, the ease of adding items and altering the pages down the road, etc.
BizAtomic`s E3 Ecommerce site is a feature-rich, safe and secure ecommerce service which allows you to easily offer your products online. E3 Ecommerce is a total solution offering: combination with comparison shopping websites, Online search engine Friendly urls, powerful marketing & reporting tools, integrated content management and an easy to use administrative user interface.
If you`re looking for an eCom SEO service, then the Ecommerce SEO service from Digital Cornerstone is the ideal choice for the majority of businesses – just reach out, and one of their team will help you out
